The Perfect Day
A lean but premium 2-person production model — built for cinematic scale without the overhead.
Draft · Confidential
The Perfect
Day
A lean but premium 2-person production model — built for cinematic scale without the overhead.
Range driven by the selected Airbnb / hero location ($1,600–$3,883) and the contingency items currently selected.
Presented at the realistic upper end of current estimates.
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| Category | Amount |
|---|---|
| Creative treatment + concept development | Included |
| Producing / scheduling / coordination | $250 |
| Director / Producer / Camera Operator fee | $1,500 |
| DP / Camera Operator / Gaffer (2 days) | $2,000 |
| Camera package / gimbal / media / batteries | $900 |
| Lighting + support rental in LA | $350 |
| Drone coverage | Included |
| Flight — BWI to LAX | $450 |
| Flight — Houston to LAX | $300 |
| Baggage / gear transport allowance | $350 |
| Local transportation / parking / gas / rideshare | $300 |
| Airbnb / hero location | $1,600 |
| Additional location access / permit contingencyContingency | Removed |
| Private car service / picture vehicle | Not included |
| 5 talent stipends / releases | $1,500 |
| Meals / crafty / production incidentals | $200 |
| Insurance / COIs / admin | $350 |
| Editing & color grade | $500 |
| Sound / music placeholder / licensingContingency | Removed |
| Recommended Budget to Submit | $10,550 |
- Creative treatment and concept development are included at no additional charge.
- Drone coverage is included in-house.
- Private car service / picture vehicle is currently not included and would be updated based on details provided.
- Final total will shift depending on the Airbnb / hero location and the selected contingency items.
- This budget reflects a lean but premium 2-person production model for a :30 commercial.
This budget reflects the current preferred realistic production model for a 30-second multi-brand lifestyle commercial in Los Angeles. It includes travel, lodging-sensitive location planning, a 2-person crew, 5 non-union on-camera talent, production gear, lighting support, editing, sound, and contingency. Final total is presented at the upper realistic estimate pending final Airbnb selection and contingency choices.